Natureview farm case natureview farm is a small yogurt manufacturer with annual revenues of $13 million it produces three different size cups – 8 oz cup, 32 oz and 4 oz cup multipack however, natureview’s goal is to increase its annual revenue to $20 million in two years. Natureview farm is a company that manufactures organic yogurt and is the industry leader with 24% market share its manufacturing process including the special recipe, longer shelf-life, no artificial ingredients, and product variety differentiated the brand and positioned it distinctively.
Natureview used this opportunity along with the family yogurt recipe of all natural ingredients and special process and help from its brokers to boost the company’s growth natureview’s management aligned the company in a niche market where the product sold itself among natural food shoppers.
Natureview yogurt has an average shelf life of 50 days, which is significantly higher than the competition’s shelf life natureview deploys low-cost guerilla marketing natureview is the leader in market share for yogurt in the natural foods channel, holding 24% of the market share. Natureview farm we will write a custom essay sample on natureview farm for only $1390/page order now thus, natureview is able to deliver the yogurt’s value to consumers in different channels coupled with its attractive placement at eye level conclusion the supermarket channel is prime for the introduction of organic yogurt and the.
Natureview farm, a vermont-based organic yogurt manufacturer with annual revenues of 13 mln usd and 24% of market share, is a major brand in the natural foods channel usd and 24% of market share, is a major brand in the natural foods channel.
Natureview farm inc is a small yogurt manufacturer, which founded in 1989 at cabot in 1999, it had a revenue of 13 million, and venture capital (vc) wanted to cash out therefore, natureview farm wanted to increase its revenue to 20 million by 2001, which was a 54 percents increase in revenue.
By the year 2000, natureview farm started producing twelve refrigerated yogurt flavors, in 8-oz' cups and four flavors in32 oz cups the company had also started exploring multipack yogurt products as a growth option.